BETTER Joins The Blaydon Race as New Sponsor
We’re delighted to announce BETTER, the leisure provider for Gateshead and Newcastle, as the new sponsor of The Blaydon Race!
BETTER joins us as we look ahead to the 45th edition of this iconic North East event, helping us make this milestone year one to remember.
The new partnership comes at an exciting time in the history of the race, as we enter a new chapter with a new identity and rebrand, while continuing to celebrate the heritage, community and unmistakable Geordie spirit that have made The Blaydon Race so special.
Operated by charitable social enterprise GLL, BETTER shares our passion for bringing communities together and inspiring people to get active, making them a natural partner for the race.
We’re thrilled to have BETTER on board and look forward to working together as we build towards the 45th Blaydon Race on Wednesday 9 June 2027.
A new look. A new partner. Same legendary race.
Gan Canny. 🏃
